Desmond Tay

Chief Executive Officer, GUUD

Desmond drives strategic growth and business development for GUUD as CEO.

A business owner and industry veteran with more than two decades of experience, he is a well-known figure in the trade technology space, often invited to share his expertise and knowledge of trade facilitation solutions in global and regional forums.

Desmond’s input has been crucial in driving the evolution of trade facilitation platforms. He also pioneered the implementation of the e-freight@Singapore solution for Singapore. He is a member of the United Nations ESCAP’s Digital Economy Task Force.

He graduated with a bachelor’s degree in Science (Computer Science) from the Open University, UK and holds a Diploma in Electrical Engineering from Ngee Ann Polytechnic.

Allen Chan

Chief Information Officer, GUUD

Allen is the Chief Information Officer of GUUD Group and assists the CEO in mapping out strategies for the company and implementing processes and procedures to execute those strategies. He is also in charge of strategic projects and collaborations with the government sector.

Allen was previously the General Manager of Peremex Pte Ltd, a subsidiary of the Cavu Group, in charge of growing and expanding the company’s refurbished hardware business globally. He was also Founder and Director of Marketing at Genii Incorporated Pte Ltd and Project Director at 3rd Frontier Pte Ltd.

Allen has years of experience in technical development, project management, and marketing, as well as in leadership and management. Allen graduated from the National University of Singapore with Honours in Computer Science and Information Systems.

Tan Tian Soo

Chief Financial Officer, GUUD

Tian Soo oversees the group’s financial health, develops and executes strategies through financial planning and management, and ensures that business decisions are financially sound.

Prior to joining GUUD, Tian Soo was the Group Financial Controller of DeClout Group, driving all aspects of statutory reporting, group consolidation, and group treasury. He was also with Neptune Orient Lines Limited and Hyflux Limited working on group reporting and consolidation. Tian Soo started his career as an auditor in KPMG.

He possesses more than 15 years of experience and is a member of the Institute of Singapore Chartered Accountants and a Fellow of the Association of Chartered Certified Accountants.

Chen Jie Jing

Head, Source of GUUD

Jie Jing leads the Buy aspect of GUUD and is responsible for sourcing and developing the right platforms to aid businesses in conducting buying and selling activities. He is a technology enthusiast, experienced in product development for rapid go-to-market projects from design, prototyping, development, to deployment.

Agile with a strong entrepreneurial mindset, he has founded his own technology start-ups, worked on B2B and B2C platform builds, and managed large-scale technology implementation projects in his previous vocation with Keppel.

Jie Jing graduated from the National University of Singapore with a Bachelor of Science (Hons) degree in Mechanical Engineering.

Viboon Chaojirapant

Head, GUUD International

Viboon heads the SHIP aspect and works on implementing e-government solutions and platforms for GUUD across the different countries GUUD is in.

With more than 20 years of experience in the IT and software development industry, Viboon dedicated 15 of those years to logistics and trade facilitation, amassing strong, intricate knowledge of the domain and industry which he shares in different forums.

He has managed national-level Single Window projects, as well as created software products related to cross-border trade. His teams delivered pioneering products in the trade domain using technology such as the mobile app, business intelligence (BI), and artificial intelligence (AI).

Viboon graduated with a Master of Business Administration from the National University of Singapore and a Bachelor of Science (Computing Science) from Simon Fraser University, Canada.

Desmond Loh

Head, Finance for GUUD

Desmond runs the PAY aspect of GUUD and is responsible for the development of robust digital trade solutions that aid businesses in addressing their financing and payment concerns.

An industry veteran, he is a trusted name in the finance industry, well known for his strong stakeholder and client rapport and an innate ability to spot and adapt businesses to the latest market trends.

He has over 20 years of banking experience, serving his last role as Regional Head, Structured Trade and Commodities Finance Asia at CIMB Bank.

Desmond graduated with a bachelor’s degree in Business Studies (Financial Analysis) from Nanyang Technological University.

Siva Gunesparan

Head, GUUD Singapore

Siva Gunesparan is the General Manager of GUUD Singapore. He is responsible for developing and driving strategic initiatives for the core business within Singapore to become the market leader in the trade facilitation sector and works closely with the Sales and Operations teams to ensure productivity and efficiency on a daily basis.

Prior to joining GUUD, Siva was the Senior Director of Procurri for the APAC region. Siva played a key role in helping Procurri transform into a leading global player in the independent hardware and managed maintenance services sector. Procurri was subsequently listed on the SGX Mainboard in July 2016.

Throughout his career in the IT industry, Siva helped transform local SMEs in both Malaysia and Singapore into leading global players in their respective fields. This is a niche area of expertise—being able to immediately identify gaps and plan what is necessary for the next stage in a company’s growth.

Siva graduated with an Honours degree, Bachelor of Computer Science (Software Development) from Technical University of Malaysia Malacca. He spent a few years in the area of software development with Motorola Technologies, Penang before switching his career into the business side of IT.

Johan Djaja

Head, GUUD Indonesia

Johan Djaja heads the Indonesia team in GUUD Group.

He joined vCargo Cloud Pte Ltd (VCC) in 2018 as Director and General Manager for VCC Indonesia. After VCC’s acquisition of PT. Gatotkaca Trans Systemindo (GTS), Johan was appointed to take on this role and oversee company transformation, operational efficiency, and business growth of VCC Indonesia.

Johan has over 19 years of experience in the logistics industry as the founder of PT. Gatotkaca Trans Systemindo (GTS), provider of logistics services such as freight forwarding, trucking, and customs clearance.

Johan graduated with a Diploma in Mechanical Engineering from Ngee Ann Polytechnic.

Bill Lay

Chief Architect, GUUD
Singapore

Bill drives strategic project implementation with relevant stakeholders and is responsible for formulating and standardising software architecture for products and project development. He provides guidance and works closely with development teams to develop effective solutions and to streamline the development process.

Before joining the Group, he held portfolios across different industrial domains. He started as a software engineer in Creative Technology Pte Ltd and subsequently moved into a Solution Architect role with several System Integration and Product entities. In the past 19 years he has led and/or assisted in conceptualising solutions across domains that include Stocks, Forex, Loyalty, Insurance, Aviation Control, Telecoms, and Media Printing. He previously held the role of Regional Solution Architect in an MNC implementing regional solutions across ASEAN countries.

Bill has developed solutions for Citibank, OCBC, Avia (Taiwan), First Bank (Taiwan), Bank of Ayudhya (Thailand), Keppel Group, Telkom (Indonesia), Sun Hung Kai (Hong Kong), and for government bodies Ministry of National Development and People’s Association.

His knowledge in various software development domains spans development platforms, architecture, best practices, BPM, and SOA. He is also certified in the IBM product suite and previously served as a consultant for the BEA series of enterprise integration products.

He holds an Honours degree in Computer Engineering from the Nanyang Technological University of Singapore.

Charlene Chen

Chief Marketing Officer, GUUD

Charlene drives the overall branding, PR, media, and marketing strategy of the Group. She also manages all external communications and works closely with all business units to attain their growth goals.

Prior to joining the Group, she held senior regional marketing positions in various B2B and B2C businesses as well as agencies and has more than 15 years of experience in branding, marketing, and public relations within the APAC and Middle East regions.

Charlene holds a Master of Business Administration from the University of Western Australia and a Master of Marketing from the University of Newcastle, as well as marketing accreditations across various marketing specialisations.

Clarin Soh

Chief People Officer, GUUD

Clarin leads all human resource functions including talent acquisition and management, total rewards, HR operations and systems, employee experience and engagement towards a large strategy to maximise GUUD’s business growth.

With more than 15 years of cumulative experience in HR, Clarin has been in various progressive HR positions and is a certified IHRP Senior Professional (IHRP-SP). Continuously working with the leadership team to reinforce GUUD values with every initiative and communication continues to be a key focus for Clarin to grow a positively engaged and high-performing community.

Vesmond Wong

Advisor, GUUD

Vesmond is the key advisor to GUUD, and the Chairman and Group CEO of DeClout, GUUD’s parent company.

As a strategic thinker and leader, he provides corporate and strategic insight to the Group, helping take advantage of new trends and market opportunities. A serial entrepreneur and accomplished businessman, he provides the management team with insights, practical corporate know-how, and strategic guidance. Mr Vesmond Wong has been the Group Chief Executive Officer of DeClout since 2011 and is responsible for the strategic planning, overall management, and business development of the Group.

Desmond Tay

Chief Executive Officer, GUUD

Allen Chan

Chief Information Officer, GUUD

Tan Tian Soo

Chief Financial Officer, GUUD

Chen Jie Jing

Head, Source of GUUD

Viboon Chaojirapant

Head, GUUD International

Desmond Loh

Head, Finance for GUUD

Siva Gunesparan

Head, GUUD Singapore

Johan Djaja

Head, GUUD Indonesia

Bill Lay

Chief Architect, GUUD
Singapore

Charlene Chen

Chief Marketing Officer, GUUD

Clarin Soh

Chief People Officer, GUUD

Vesmond Wong

Advisor, GUUD

Leadership

All this is made possible by a team of specialists—led by industry veteran Mr Desmond Tay—
genuinely passionate about uplifting lives and livelihoods all over the world.